<p>I’m late coming into this discussion, but with regard to those complaining about schools marketing to students that don’t have a great chance of admittance you need to recognize that the marketing lists are generated from very limited information coming from the College Board. Basically all that the school is going by is some screening of test scores and the student’s zip code from which they infer the student’s socioeconomic situation. They do not have your GPA or class rank, etc. until you send in your application. So if Harvard wants to find diamonds in the rough, then there will naturally be many <2300 SAT students that won’t measure up who will get their marketing materials. I honestly do not think it is a ploy to lower their admissions rate for USNWR, but I take Dean Fitzsimmons at his word on what their objectives are.</p>