Make sure you talk about yourself. For inspiration, see JHU’s Essays that worked, ■■■■■■■■■■■■■■■■■■■■■■■, and collegeessayguy.com. @intparent has a thread with plenty of useful tips: http://talk.collegeconfidential.com/college-essays/2003258-essay-tips-to-consider-p1.html