Netflix

[BunsenBurner]

<p>Here is a link to the NY Times article on the Netflix’s current financial fiasco:</p>

<p>[How</a> Netflix Lost 800,000 Members, and Good Will - Yahoo! Finance](<a href=“http://finance.yahoo.com/news/How-Netflix-Lost-800000-nytimes-2771345185.html?x=0]How”>http://finance.yahoo.com/news/How-Netflix-Lost-800000-nytimes-2771345185.html?x=0)</p>

<p>Never underestimate the customers’ emotions!</p>

<p>

Like many other companies built in Silicon Valley, Netflix prides itself on its analytical, data-driven approach to making decisions. But it made a classic business misstep. In its reliance on data and long-term strategy, the company underestimated the unquantifiable emotions of subscribers who still want those little red envelopes, even if they forget to ever watch the DVDs inside.</p>

<p>Mr. Hastings said in an interview last week, his most detailed discussion yet of the bruising period, that he had been guilty of overconfidence and of “moving too quickly.” But he said he still believed — as do nearly all investors and analysts — that Netflix’s future lay not in DVDs but in streaming over the Internet. “We still need to move quickly in streaming,” he said.</p>

<p>Twice in the interview, Mr. Hastings linked the hostility toward Netflix’s price change and proposed breakup to the angry mood of the country, even citing the Tea Party and the Occupy Wall Street movement by name.

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