They send stuff to the guidance office, where it sits because most of the counselors are busy dealing with discipline issues, not college issues. They may have 500 or 700 or more students to handle, some may be split between two high schools, and most of their students’ issues isn’t “I want a high score on a test”.
(I had to tell a scared junior who confessed she’d “stolen” one booklet in the Spring because she’d figured on her own that it’d be useful to read about the test before taking it… that it was a free brochure and that most kids got before October junior year - the free booklets had been sitting in a pile for months…)
Keep in mind that some offices are so overwhelmed there’s zero college guidance or the guidance counselors so poorly trained they don’t even know about merit for stats or fee waivers!
The collegeboard has a “4 or more” booklet for lower income students but it seems very haphazard in distribution.