Those of us who believe in the value of Olympic sports view this through an entirely different lens.
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Most schools arenāt fully funded in every sport, but there are some that are and I think more want to be. They still have to be Title IX compliant, so I believe menās sports could be in trouble, like swimming and gymnastics have been, because Title IX requires them to keep the female scholarships. Duke had a donor who continued the scholarships for students during covid, and Iām not sure if they considered them athletic scholarships or āother moneyā but they were able to keep the athletes on scholarship who were on scholarship for 5th and 6th years while giving out new scholarships to freshmen.
That parity thing didnāt work out so well this past weekend for Alabama, USC, UCLAā¦
Those who have made really big NIL money have done it on their own. Last year CU football won 4 games (FOUR) and yet they have a lot of players making really big NIL money. Sure, having the coach talk about āIām bringing my Louie Vā helped them get contracts with Louis Vuitton, but that could have happened at any school Prime went to.
Olivia Dunn has the most in NIL money in womenās sports, and sheās not the top gymnast by any means, not even the best on her team. Sheās pretty, she had a bazillion social media followers, and she knows what sheās doing.
Per the original question, Iād be interested in whether the schools do more than tell the recruits that āthere are a lot of NIL opportunitiesā except at schools like Baylor and Penn State as they know their boosters are giving a set amount to athletes. The school canāt promise the money, just that the opportunities are there. A few years ago when the schools could offer a stipend to scholarship players, they did mention that in recruiting.
The QB who left UNLV over the $100k made the agreement with the boosters, not the athletic department. He didnāt have an agent until after he played game #3. He was not a freshman (grad student) so he could have SIGNED an NIL deal, but he didnāt.
Letās be clear - as the mom of two D3 athletes I hate to see any sports getting cut due to having to siphon money elsewhere, especially when we (parents) have to help offset some of our athletesāā costs for travel, equipment, etc which the school does not pay for.
As for the Olympics, they lost me once they started messing around with softball being in, out, in, etc.
Most of the P5 schools have collectives. The new revenue sharing model (when things are clear) will likely change how some collectives are structured. Many foresee forthcoming TitleIX litigation in the new revenue sharing world (football players may want their share of the revenues theyāve brought to the school rather than an even split among all athletes), TitleIX becomes even more murky if athletes become employees (thatās how a menās basketball coach can be paid much more than a womenās basketball coach for example.)
Hereās a good article: The next evolution of NIL collectives and the battles that await: 'This is a big inflection point' - Yahoo Sports
And a bit about the top collectives where money is already big, and yes thatās communicated to recruits and transfer portal pickupsā¦in fact, $ have become a big factor in transfer moves (and HS recruiting has been adversely impacted in many sports, including football.) For example, itās estimated that at least 10 Ohio State football players received $1M+ this year from Ohio Stateās Collective:
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