NYT - A New Coalition of Elite Colleges Tries to Reshape Admissions

With so much social media sharing (if that is not a redundancy), how do all of the kids these days keep anything they are doing from each other? I would think this opens up another avenue of awareness for kids whose teachers, counselors and/or parents are not quietly yet deliberately guiding them toward a college path.

Engaging the college planner? Is that a passive thing, or is there someone reviewing and helping kids (digitally) set up a roadmap to meeting the respective colleges’ criteria for admission consideration? (Will read link later. Just my initial thoughts here.)