Also, I have to support doschicos. Yes, a public health campaign could be part of the solution. But there is a difference between sexual assault and drug addiction, in terms of what the full range of responses should be.
As doschicos mentioned, drug addiction hurts the user. If the user robs someone else in support of his habit, he has committed a crime. That is not a public health issue. If the user is funding the habit by prostitution, the user is most likely being victimized by a pimp. That is a crime. It is not a public health issue. The addiction itself is a public health issue.
In the case of sexual assault, there is a victim, who is not the perpetrator. This needs to be recognized. While I am not running Alecto, Inc., and I am not a rabid advocate of punishment, I do think it is appropriate when one person is clearly the victim of the other. (Granted, if both are drunk and incapable of consent, the situation is more complex.). This is not solely a public health matter. If there are no adverse consequences, the behavior is unlikely to stop, no matter how many ads/posters/talks/orientation sessions you throw at it.
Aside from that, I think we really need a culture change, so that women’s autonomy is respected. This is not a public health issue, either; it is a cultural issue. We need to have the general view in the culture that rape is cowardly, and not macho. Young men’s perceptions are often set well before college. I think that middle-school and high-school age males need to have adult men showing them what it means to be a man, and how to become one. Again, not a public health issue.
My spouse used to tell me that if a young man treated women poorly, then women would not have anything to do with the entire group of friends of that young man. So, he said, the group of friends had an incentive to see that they all treated women with respect. This seems to have broken down in a lot of areas–too bad.
I have nothing against trying the public health route as part of a multi-level campaign to reduce the incidence of rape.