<p>“what if UCLA slips to 30 or 40, still meaningless?”</p>
<p>I’d say it’s meaningless. If UCLA were in the top 5 of US News rankings, I’d say it’s meaningless. =)</p>
<p>“ucs is not afraid of measurements and performance, therefore they embrace measurements and tailor their business to improve on those measurements. Like any good business!”</p>
<p>Thing is, these “improvements” often aren’t improving the quality of the university. Or, if they are, they do so by very little, when the same effort could be applied to another area that would benefit the university more. By catoring to US News, universities are doing the public a genuine disservice. (In addition, I don’t see how manipulating the game can be considered “good business” – sneaky, common, and possibly effective, but not “good.”)</p>
<p>“How is the state of California through it’s public universities benefiting its students, its customers, by communicating that performance measurements are not important? does that me job performance is not important?”</p>
<p>Oh no, performance measurements are important. But a few things:</p>
<p>1) While the measurements themselves can be helpful, taking all the measurements and combining them for an ‘aggregate score’ is misleading, because the weightings of the measurements (how much a certain number will change the university’s score, and thus its ranking, and thus the minds of potential students and many others alike) are arbitrary.</p>
<p>2) US News measures areas that many find to be irrelevant: it uses statistical proxies to somehow “clue in” on the quality of education, and will strive to use the weakest of indicators that often have a half-assed correlation with quality (such as the “value added” measure). As such, US News does a poor job in ranking universities.</p>
<p>In the end, though, ranking can be pretty stupid. Would anyone honestly assert that Yale is better than Stanford? Or that Harvard is better than Yale? Or that the University of Virginia is better than Berkeley? Or (crossing grounds here) that Berkeley is better than Stanford, or vice versa?</p>
<p>It’s sorta like pH (I can’t think of another example, so bear with me). pH 3 is easily distinguishable from pH 8 by color – one’s orange, one’s blue. But when you compare, say, pH 8 and 9, it can be pretty difficult to tell them apart. Now pretend that the pH scale was out of 100 and see whether you could pick #97 from #98. It’s too difficult. That’s how universities work.</p>
<p>This makes one think that tiers are more acceptable, and I can agree with that. I would not assert that Cal State Fullerton is on par with Stanford. But the contention here arises from the question: how large should the tiers be? If I were to do tiers, they’d be rather larger than convention, perhaps 20.</p>
<p>At any rate, rankings misinform, as demonstrated by the ‘surprising’ news that Princeton is indeed better than Harvard – as demonstrated by US News’ most recent rankings.</p>