<p>Maybe they don’t care enough to research their options. If they looked up these schools, deadlines and explanations of ED/EA/etc are clearly mentioned. ED or not, low-income kids will get a boost in admissions. I know many of them are not willing to go ED for financial reasons (unless their EFC is 0 or near 0 and they’re confident they’ll get a substantial amount of aid anyway). Schools have a responsibility to let the public know what their options are but students also have a responsibility to research them.</p>