Not a parent, but the general reputation in the area is that it’s a school for those who care more about the social life than the academics. It’s like a country club, both in their campus and student body. It’s a PWI that draws rich kids because of the dorms and campus perks.
They are also suspicious in their advertising. You can look through the HPU threads on CC and see where the official HPU account posts positive advertisements of the school. There’s also a thread (linked below) where it looks like some sketchy promotion is going on by (seemingly planted) posters.
http://talk.collegeconfidential.com/high-point-university/2158659-why-did-your-student-choose-not-choose-high-point-university.html#latest
^^^Also some honest reviews from students/parents there. Post #29 is pretty enlightening.