I’d be disappointed if UChicago’s college administration appropriated “Where fun goes to die” and started adding it to class memorabilia. Part of the charm of a phrase like that is that it should drive admin up the wall and that they would try to expunge if from the UChicago lexicon. Institutionalizing it would sound like the dweeby parents are trying to mimick the cool kids or something . . .
“Where fun goes to die” has morphed over time to reflect UChicago’s kinder-gentler image. As the school is still more rigorous than most of its peers and, realistically, at least in part because UChicago undergrads are passing it on, it’ll be awhile before the phrase goes away (if ever). “Oddballs” took decades to shake off, although admittedly that was coined by Hutchins’ successor so maybe it was bound to take longer than usual.
Any elite applicant - including those to H and S - whose casual acquaintance doesn’t get past “where fun goes to die” wasn’t really considering UChicago to begin with. The school simply won’t be attracting every Harvard or Stanford applicant chasing prestige. Despite having all the right stats to make it look extremely “prestigious” in its own right, the University of Chicago actually wants your transformation to occur AFTER you walk through Cobb and Hull Gates, not before.