Positive steps I can take to fight racism

What pejorative will become the social mace of choice when this one dies from overuse?
The point to the story of the boy who cried wolf was that there really was a wolf but nobody cared anymore. Keep beating people over the head with this particular cudgel, particularly with the zeal of Eugene McCathy, and when something really onerous rises up, no one will answer. Racism exists, and it isn’t the exclusive domain of any particular race.