Sure. I am likening the common app to applying for a job. It seems very impersonal to fill out one form for everyone. I am seeing various examples of direct apps not requiring what the common app is asking you to do and the common app actually asking you to do things that are not required by the school. The response time seems like a major difference - that you can get a quicker response applying direct. Also, we are applying for need-based aid (and merit) and I want to do exactly what the school wants. We are primarily looking at private schools where need-based aid is more generous. If I were applying only to public universities I would not question common app being the best option.