<p>It’s not just for AA anymore…</p>
<p>It may have started that way but is no longer necessarily confined to that use. Rather, the U’s have seen that achievement, drive, and promise in an <em>academic</em> setting and with an <em>academic</em> product in mind are signalled by many factors such as qualitative features that for one reason or another don’t have a “metric” equivalent or a scalable comparison.</p>