Sure, of course. But I’ve asked FA offices about treatment of IP, brand equity, client list when considering valuation for FA purposes and the answer was always to just look at the easily quantified numbers in QB and tax returns.
Unless the OP has some other source of valuation that’s what I’d do. It’s what most of the business owners I know did, except those who had recent valuations done for other reasons.
Here’s a link to a current version of the CSS supplement. It’s been quite a few years but I was told by more than one FA office to take the business value directly from this supplement.