Merit has been covered very well by those who have chimed in.
Now, if you are interested in this team helping you create a list of colleges that could work well for you, please tell us what your child prefers in terms of:
- Major/academic interests
- Setting (rural, urban, suburban?)
- Location
- School size
- Sports/Greek/Political vibe
- Annual Budget
Please also mention any other strong preferences your child possesses.