<p>Hyeonjlee - I agree completely with Chicago’s lack of push in the marketing department. I know a lot of Chicago diehards scoff at the notion of “marketing” the school, and it smacks of playing a game Chicago normally didn’t play in its history, but I think it’s necessary.</p>
<p>I will say, though, please give the marketing a little time. While Yale, Harvard, etc. have been recruiting hard and doing this for decades, Chicago really just started to get in gear around 2000 or so. They just hired a guy (Jim Nondorf) who was in charge of student recruitment at Yale, and he worked well at Yale and then at RPI for a couple years too. </p>
<p>I think he was hired to specifically allow Chicago to get to the “next level” in admissions marketing. He’ll do recruiting and outreach much more aggressively than adcomm folks in the past did. </p>
<p>While we’re on the topic, any idea how Chicago can market itself better? I do wish that Chicago would do a better job of raising its profile in the region first - it’s gotta be well known at least in the city of Chicago. In contrast to this, I know Penn (I refer to it a lot bc it’s the other school I know well) might not have the best national reputation, but it’s very well known in Philly and the mid-atlantic. I don’t see why Chicago doesn’t match this in the midwest. </p>
<p>Bottom line is: Chicago misses out on too much fine talent. The top students at high schools all over the country are what we want, and thousands literally don’t even know about the school or apply. We can’t be letting talent slip by.</p>