<p>In the PNW I would say Chicago’s effort is quite good. Representatives visit the top area schools and the do a great job of following up. Here students know and respect the school, but don’t apply because of its reputation for hard work. Both sons have friends who did not apply simply because of that. They said they worked really hard in HS and wanted a much less demanding environment than Chicago. I’m not sure any marketing is going to (or should) change that.</p>