<p>I don’t think anybody here has a problem of chicago having a reputation for hard work. In fact, I want it to remain that way - that’s why we are willing to fork out indecent amount of money for this school.</p>
<p>If kids know about the school, respect it, but decide not to apply because of that, no loss in my book. My problem is the fact that many kids who are not scared of hard work and are very qualified for chicago are not applying because it’s just not on their radar screen or because it is not viewed as prestigious as some other schools that do not hold water over chicago in reality. Well done marketing will solve this problem. If solving this problem results in more application from kids who are well matched with Chicago, that will result in generally more qualified student body while maintaining the high brow mantra of life of a mind and exacting standard for hard work. This is what some of us following this thread would like to see.</p>