<p>@Kellybkk
You do know that the son of the current Chinese premier got his MBA from Northwestern right? Having several relatives in China as bankers and managers in banks like ICBC (biggest bank in the world) and Bank of China, they have all heard of Northwestern (they asked me to bring NU shirts as souvenirs the last time I went). If you go to a small Chinese village (or any small village in the world), the only schools they would probably know are HYPSM. </p>
<p>A lot of people outside Chicago don’t know about Northwestern, that is true but a lot of people INSIDE Chicago don’t know about how good University of Chicago is (UofC and UIC?) so to be fair, does it matter so much if some laymen doesn’t know. Outside HYPSM, the most well-known schools will be public schools with good sports programs.</p>