Out-of-state public universities typically give little or no FA, whether you enter as frosh or transfer.
In-state public universities may offer FA on the same basis for both frosh and transfers, but not all states have good FA from their public universities. However, merit scholarships are often less common for transfers anyway.
For Wisconsin, you can try its net price calculator at https://financialaid.wisc.edu/net-price-calculator/ to get an estimate. It asks for your FAFSA EFC (use https://fafsa.ed.gov/spa/fafsa4c/ for an estimate), state residency, frosh/transfer/continuing, dorm/off-campus/commuter, and whether you will be engineering or business major.
Other colleges will also have net price calculators on their web sites.