I don’t think it’s a case of recruiting low income students as it is the case of a shrinking middle class. As tuition costs outpace wage growth the math eventually doesn’t work.
As I’m going the process with S20 and S21 I feel slimy after some school visits. I feel like I’m dealing with car salesman. Sticker price is a fallacy.
But don’t think for a minute these colleges don’t know exactly who they need to recruit and who they want to attend. It’s big business and they have the data.