<p>
</p>
<p>I think you pay far too much credence on the rationality of decision-making processes. The fact is, popular culture has indeed exerted a considerable influence on people’s career choices. For example, a strong spike in law school applications in the 1980’s was widely credited to the popularity of the TV show LA Law. CSI has been credited with fostering tremendous interest in careers in forensics and criminal justice and in science as a whole. The movie ‘Top Gun’ has been described as little more than a 2 hour recruitment video for the military - and a highly successful one at that. In fact, that was precisely why the military worked so closely and provided extensive resources to the producers of Top Gun, because they understood the marketing impact that the movie might have. </p>
<p>Top Gun made the US military attractive for a whole generation. In the States themselves, the film oversaw a boom in military recruitment</p>
<p>[fm4v2.ORF.at</a> / The Top Gun Syndrome](<a href=“http://fm4v2.orf.at/chris/207235/main.html]fm4v2.ORF.at”>http://fm4v2.orf.at/chris/207235/main.html)</p>
<p>*When Tom Cruise leaped from the cockpit of a Navy jet fighter to the arms of Kelly McGillis in the movie “Top Gun,” he made more than a box-office hit. He made a lot of high school students dream of military life, and this year the country’s three big military academies are cashing in.</p>
<p>Applications are up more than 10 percent at the Naval Academy here, at West Point in New York and at the Air Force Academy in Colorado Springs. *</p>
<p>[`Top</a> Gun’ aids boom of military academies - Chicago Sun-Times | Encyclopedia.com](<a href=“http://www.encyclopedia.com/doc/1P2-3808232.html]`Top”>http://www.encyclopedia.com/doc/1P2-3808232.html)</p>
<p>Forensic science has become the “it” career among many students in Wisconsin and across the nation, as popular TV shows such as “CSI” and “CSI: Miami” have gotten teenagers hooked on the mix of science and sleuthing.</p>
<p>[Bringing</a> ‘CSI’ to science class Teens’ TV-fueled interest in forensics leads high schools to teach the subject - Science News - redOrbit](<a href=“http://www.redorbit.com/news/science/43584/bringing_csi_to_science_class_teens_tvfueled_interest_in_forensics/index.html]Bringing”>http://www.redorbit.com/news/science/43584/bringing_csi_to_science_class_teens_tvfueled_interest_in_forensics/index.html)</p>
<p>In addition to raising awareness of the industry, and increasing its prestige, many schools of criminal justice have found that with all the interest, shows like CSI are drawing more potential students to criminal justice careers.</p>
<p>[The</a> CSI Effect: Drama Raises Interest in Criminal Justice Careers | HamptonRoads.com | PilotOnline.com](<a href=“The Virginian-Pilot - Virginia News, Sports, Weather, Business & Things to Do”>The Virginian-Pilot - Virginia News, Sports, Weather, Business & Things to Do)</p>
<p>Explanations for the increase in [law school] applications range… ‘‘L.A. Law,’’ the popular television program that glamorizes the lives and work of upscale lawyers.</p>
<p>[The</a> Law; Law School Applications Up Sharply - The New York Times](<a href=“http://www.nytimes.com/1988/04/01/us/the-law-law-school-applications-up-sharply.html]The”>http://www.nytimes.com/1988/04/01/us/the-law-law-school-applications-up-sharply.html)</p>
<p>But I think far more important than the effect of pop culture on specific career choices of college or high school students is its impact upon basic education via the motivation that it provides young kids to want to learn or not learn certain topics. For example, the ‘Harry Potter’ books have been widely credited with improving the literacy of an entire generation of children by inspiring them to want to read. Let’s face it: without Harry Potter, a lot of children would not be very interested in reading. </p>
<p>*Harry helps kids with their reading</p>
<p>Children say that Harry Potter has helped them improve their reading skills and that Harry Potter books have made them want to read more books - almost six out of ten children surveyed (59%) said that Harry Potter books had helped them improve their reading skills, and nearly half (48%) said that Harry Potter books made them want to read more books.</p>
<p>“With just one week to go before the launch of ‘Harry Potter and the Half Blood Prince’, millions of children across the world are waiting in anticipation for the next Harry Potter. This survey demonstrates the true value of Harry Potter - the children’s own enthusiasm for reading books when they find books that inspire them so much that they want to read more,” says George Grey, Head of Children’s Books at Waterstone’s.
Teachers love Harry too</p>
<p>Teachers also recognise the impact that Harry Potter has had on children’s literacy - 84% of teachers say that Harry Potter has had a positive impact on children’s reading abilities and 73% of teachers say that they have been surprised by some of the children that have managed to read Harry Potter.</p>
<p>"I was teaching 10 and 11 year olds when the first wave of Potter mania hit. We had just had Yo-Yo mania and I had never imagined that the next craze would be a book!</p>
<p>It was extraordinary - suddenly all my class pupils were reading! Not only were the children interested but actually excited and inspired by books," comments Lindsay Carmichael, an English teacher in Gateshead.</p>
<p>Potter Turns Non-Readers Into Readers</p>
<p>Teachers believe that Harry Potter has reached children that are not motivated to read books - 67% say that Harry Potter has helped turn non-readers into readers.</p>
<p>For some children reading a Harry Potter book really stretches their ability - 41% said Harry Potter books were hard to read and 51% said Harry Potter books were the longest books they had ever read. 69% of children said that Harry Potter books were their favourite books of all time and 61% said that the books were so good that the length did not matter.</p>
<p>“When children find something that they love they are prepared to try something more complex than they have read before. The Harry Potter books have a wonderful ability to challenge the reader in a way that encourages children to rise to that challenge,” comments George Grey. *</p>
<p>[The</a> Parry Potter books’ benefit - Children take to books, literacy levels improve, best book for children according to kids and their teachers](<a href=“http://www.dancewithshadows.com/potter/harry-potter-survey.asp]The”>http://www.dancewithshadows.com/potter/harry-potter-survey.asp)</p>
<p>Taking matters back to engineering, as we all know, if an incoming college freshman doesn’t have a decent background in science and math, he’s not going to do well in an engineering program. In fact, he may not even finish the program at all. But to have that background meant that he had to have been motivated to want to learn science or math ever since he was a young kid, and it is those motivations that were determined by pop culture influences he was exposed to. Surely we can all remember our high school days where lots of kids were simply not motivated to learn anything at all, and certainly not science or math. {Ironically, those same kids often times could cite verbatim the entire rosters of their favorite sports teams or lyrics of the latest songs.}</p>