<p>Its not spam of the kind that WUSTL sends out that seems to imply you’re one of their “top” applicants and uses every weasel word they can get to imply you’ll be admitted, all in the interest of getting as many apps as they can so they can look more selective.</p>
<p>But its not very personal, either. OSU is a moderate state school and is going to be largely numbers driven. It boils down to this. With your SAT and self-reported gpa you’re probably assured of admission. And that’s true whether you respond to this solicitation or not. </p>
<p>However OSU has a problem. Students like you generally don’t look at OSU as their top choice. They want to pull in more strong students, and to do this they need a marketing campaign. Think of it like Citibank wanting to get more credit cards issued; they can sit back and hope for apps to show up, or they can go out and actively try to get new customers. OSU is doing the same thing.</p>
<p>So now its your turn to decide. Do you have any interest in attending OSU? If so, this campaign is offering you (and thousands like you) some personal attention if you respond. You’ll likely get phone calls, a contact that can get answers to any questions you have, invitations for tours, etc. OSU wants people like you, and if its a college you’d consider this is a way to get more attention than someone who simply fills out their app and waits until spring to get an answer (which in your case is almost certain to be yes). They aren’t trying to pull you in and then get you to pay full freight, they’ll give you some discount, bu they’re unlikely to offer a free ride either.</p>