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<p>You’re right, I believe, in that it’s getting more popular. However, I don’t expect the admissions rate to steadily decrease in the next few years. Rather, I see it lurking around 25% the next 5 years or so. (I’m assuming that the admissions rate will drop to about 25% after our change to the Common App) I’ve heard a number of people say “Chicago? Oh yeah, I was going to apply there, but then I saw the essays…” I think the popularity increase is mostly do to USNWR top 10 ranking, but this won’t change the fact that students won’t put a major effort into an application to a school they really aren’t that interested in.</p>