<p>The cold hard truth is that SUNY has completely neglected the area of building brand equity. I can’t think of another state system with so much potential that has done absolutely nothing to generate out of state name recognition. I graduated Oswego on 1993 and have been in Florida since 1996 and if i run into 1 person a month who knows what SUNY is that’s a lot. People aren’t going to pay for a product they don’t hear about when solid named substitutes are redally available.</p>
<p>What SUNY needs to do in my opinon is abandon their current philosophy of school collegiality and focus on 1 camous, designate it the flagship, build a sports program. Then, they can spend a few years jacking up the quality of the undergraduate student body and build on their graduate and professional programs. </p>
<p>If they do none of this, the 1 thing they can do is MARKET themselves. My god, are there ANY SUNY schools that offer the recruiting of a Michigan, UCLA or UVA? Remember, I graduated Oswego and as far as undergraduate education, I honestly feel my education was top quality and better than a lot of better known colleges. However, the problem is no one knows.</p>