@emoryadmit22 I think it is a kind of new program that technically came out last year, but you can imagine it as inspired by the following concept: http://www.emory.edu/EMORY_MAGAZINE/issues/2015/spring/of_note/Students.html . Raoul has that theme overall, but the program is basically for a few people who want to volunteer to be more immersed in the theme, gain access to a mentor, and perhaps participate in or implement projects of interest and not simply just kind of live in the newest dorm (which is petty, because the quality and condition of Hamilton and LSM are no different, but some students literally only want the newest for no reason. If choosing between those 3, I would choose based upon the theme and the feel). For example, Emory has an interest in sending more undergraduates to the final Hult Prize Competition: http://news.emory.edu/stories/2015/02/er_entrepreneurship_ecosystem/campus.html
http://news.emory.edu/stories/2016/03/er_hult_prize/campus.html
Basically, it functions as a space to host students serious about pursuing entrepreneurial endeavors early in their Emory careers and that has become a surprisingly (Emory does not have engineering) serious movement at Emory, so I guess they said: “Why not?” If you are seriously interested in this sort of thing and do not mind the immersion/extra commitment, I would say do it as Emory has lots of resources that you would likely be streamlined into taking advantage of (again, you get the MBA student as mentor as well as upper classmen mentors interested in entrepreneurial endeavors: https://housing.emory.edu/loc/theme/socialinnovation.html)
View it as something focused to do/being part of a specific community outside of study groups. The goal of those immersion programs is to sort of integrate intellectual/academic life with residence life for students who desire to have that.
I am actually glad to see you noticed this because I told someone in Emory admin to start advertising these freshman year reshall related programs/immersion experiences BEFORE students got to Emory so that those interested would see it before hand and not just arrive in the fall, get lost in everything that is happening, be unaware (or have to stumble upon them), and then later make complaints like: “Why does Emory not have anything like this?” It does, just no one bothered to tell them on time. This and the IDEAS program used to wait until students arrived to start attempting to recruit which is ridiculous and may explain seemingly low interest from first years. They simply are unaware and are caught up in too many other first year activities and adjustments to notice small recruitment events for these programs (when you get to orientation you will see what I mean. It can be overwhelming).