<p>My spreadsheet had:
Name of College
SAT 25th-75th CR range
SAT 25th-75th M range
% of class in top 10%
% accepted
best majors
student body (liberal, arty, hipster, % Greek)
class size (useless everyone claims to have mostly small classes)
EA/ED
size
location (urban, suburban, rural)
core/distribution requirements
Other (most whether interview was a must)</p>
<p>I then sorted the list by the top 10%, and then the % accepted as a rough gauge of reachiness.</p>