@Eastcoast234: This year, it seems, the HYPMS schools of the world are really ratcheting up their mailing efforts.
To your question:
Large packages arrive to my home this year from those names which make the eyebrow raise, congratulating my kid on his gpa (I have no idea how they have access to this) and his testing scores, and imploring him greatly consider their institution; to “imagine” himself there.
After placing three kids in college since 2014, and after being on College Confidential actively for a bit of time, I still get curious and open the packages. I get curious, but I know not to get excited or to take it personally.
Your kid sounds like he’s done very well in the classroom and is quite committed to things outside of the classroom. Well done.
Apply to all those which your student really feel he connects which, and which can offer him the kind of program he wants. Have him let them know what he will contribute to the campus community. Apply to the big guys and the little guys (IVY, +, LAC).
Good luck to your son.