Stanford VS Yale - Which is a bigger 'brand'?

Colleges & Universities Stanford University
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<p>Interesting question . . . can’t go wrong either way and as noted above I think it comes down to field of study, geography and how much a student cares about other factors like residential college system and all that goes with that (Yale), being in the heart of Silicon Valley (Stanford), etc.</p>

<p>@cba, I’m curious where you got the 58% choose Stanford number? If there’s a good source out there that would be great to know about. </p>

<p>The Parchment.com cross-admit tool shows it as a 50/50 tie between Stanford and Yale. The data from Avery and colleagues (link below for one article on this) shows Yale 60/Stanford 40. From what I can tell, Parchment is more current (to the point about what is the trend recently) but Avery et al seem to have a more representative sample. </p>

<p><a href=“The New York Times > Week in Review > Image > Collegiate Matchups: Predicting Student Choices”>http://www.nytimes.com/imagepages/2006/09/17/weekinreview/20060917_LEONHARDT_CHART.html&lt;/a&gt;&lt;/p&gt;