<p>I think that the personal email that the adcom rep sends to the applicants thanking them for applying and telling them that he / she is available for answering questions about the process is a great one. That gives a personal connection and lets the applicant know that they are being taken seriously.</p>
<p>More marketing directly to individual students beyond that in between the application and the decision is a different story. And, again, I’m not talking about the mass mailings of school literature. I’m talking about the more individual outreach that seems to send a signal of interest on the part of the school. Okay, as recipients we should take it with a grain of salt, but really the schools should consider the heightened state applicants are in and a lack of understanding among most families as to how these admissions decisions are made. I was a very educated consumer. I understand how these committees work. And if I hadn’t seen a post here on CC saying that they had been given alot of TLC before receiving the WL, I might have been inclined to have our hopes raised too high…</p>