<p>I would have loved the homage to Detroit if it wasn’t a Chrysler ad. It just seemed to be using Detroit and the viewers’ emotions to sell their cars. If it was a general ad sponsored by multiple companies or by the UAW it would have been great.</p>
<p>Hate the look-how-stupid-and-shallow-men-are ads. Yeah, I’m picky, but there were a few I liked: both VW ads were good.</p>
<p>We hated the Tibet-Groupon ad – poor taste to say the least. Won’t get me to their site either.</p>
<p>Loved the Chrysler/Detroit one even though they were pushing Chrysler – you can’t say it was badly done. </p>
<p>And, for ads, the Audi – couple of good Kia ones too. </p>
<p>I missed the Anheuser Busch Clydesdales this is year though — only a bit of them running in the desert. Should have been more; they are so beautiful. They won’t make me drink Bud though.</p>
<p>Although I like the Clydesdales, I do question whether huge horses are the best image for beer…</p>
<p>The only Bud commercial that was at all funny, to me, was the staging of the house. I wonder whether Bud has a new ad agency. Their commercials just lacked the cleverness/heart of years past.</p>
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<p>See, what made the Groupon ad great is that it describes so much of their userbase (and my generation) perfectly.</p>
<p>Doritos commercials definitely took the cake for me. I missed a little bit of the later half of the game, were there any more than the first three?</p>
<p>Also, right after getting off the phone with my dad about how I was happy e-trade didn’t put up a commercial with their stupid baby one comes on. :mad:</p>
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<p>Haha, don’t you think that it is exactly the subtext that misses the boat. I am glad to “lighten up” but nothing in that ad would make me develop a soft spot for Detroit or Chrysler. Quite the contrary!</p>
<p>The good news is that reactions to ads are entirely individual and subjective. If the Chrysler bosses think that such emotional appeal will create a tsunami of orders for their cars … power to them!</p>
<p>I agree with JRZ Mom - the Clydesdales are the main reason I watch the Super Bowl, and they really got short shrift this year. I disagree with Hunt - huge (or small, medium or large) horses are the best image for anything!</p>
<p>When I saw the MSN headline “Worst Superbowl Show,” I felt out of touch with the pop culture, because I actually liked it a lot. Though, we kept commenting on how terrible the sound was.</p>
<p>I hated the Doritos ones–thought they were unappetizing. I laughed at the Reply All commercial, but that one received very few votes on the one poll I looked out, so again, I think I must be out of touch with the rest of society. I must have missed the Darth Vader one; it sounds cute.</p>
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Bingo. As the ad was unfolding, I found myself wishing and hoping that it was a cooperative sponsorship. </p>
<p>@my friend xiggi – when you get a few grey hairs, maybe you will “feel the nostalgia”. still love ya though.</p>
<p>I also
*thought the Reply All was hysterical
*thought the Doritos were unappetizing (to put it euphemistically)
*thought the Tibet groupon one was beyond tasteless.</p>
<p>But to show you the perversity of advertising results, the Tibet one (which I hated) sent me to groupon to check why I hadn’t received any emails later. And the Detroit one (which I loved) is not gonna spur me to buy a Chrysler. Not now and probably not ever.</p>
<p>Both the Darth Vader and the MB ads are on YouTube in their entirety and I must say that the full ad is much better than the 30 second version. Oh well.</p>
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<p>Jmmom, given my conservative fabric, I do get the value of nostalgia and the emotional lift given by looking at how great the past was. I even get that the idea behind the claim that the future could help return “motor city” to its more glorious past. However, how effective is it to look at the past when it so mired by failures in the case of the automobile sector? </p>
<p>Do GE and Westinghouse show images of failed coal, nuclear, or rusted up power plants? No, they do show the technologies of the … future. </p>
<p>In the end, while such “emotional” ads might score a few points and raise the “national” pride and self-esteem, could we not expect to hear more about quality and service? About financial stability? About a forward-looking vision? </p>
<p>At the end of the say, the reality is that we should not expect anything different from Motor City. I doubt that executives in Seoul, Tokyo, Munich, or even Paris did anything else than applaud and smile when watching this commercial!</p>
<p>Oh well! ;)</p>
<p>Just sayin’ - according to CNN, “Chrysler 200” was the top search on Google this morning.</p>
<p>^^–^^</p>
<p>Yes, and the people talking to Matt Lauer and Mrs. Cohen also loved the Detroit ad.</p>
<p>Feelings, xiggi, nothing more than feelings… cue music.</p>
<p>Thought that the Chrysler “Imported from Detroit” ad was spectacular. It perfectly captured the essence of a city whose star will surely rise again. It was timely, evocative, stunning visually, memorable in mood and message, and with branding imagery that has the heft to be meaningful long term. Wow.</p>
<p>I’m not from Detroit but felt a sense of pride for the city, an industry and a company who fell to its knees and is starting to stand again. Well done.</p>
<p>My favorite was House commcercial takeoff on the old Mean Joe Green Coke ad.</p>
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I enjoyed that, too–but how old do you have to be to get it? My teenager had no clue what it referred to, or who Mean Joe Green was.</p>
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<p>That was my H’s favorite. He was explaining it to me, but I had no clue what he was talking about (and I’m old!)</p>
<p>I totally agree with xiggi on the Chrysler ad. It did capture the essence of the city (I used to live there). That’s what was sad! Look at it again…deserted, lonely, polluted, sad are some of the adjectives I saw in the commercial. Eminem’s songs are not exactly uplifting, either. I just can’t see it rising again. I wish I could. We no longer buy American-made cars. We are close enough to get the Detroit news. It’s not a pretty picture.</p>
<p>I thought it was a little weird they’re talking about how rough it is in Detroit and all these terrible things that are going on there, then they roll out a luxury car they make it seem like nobody in that commercial would have ever been able to afford. I could have maybe seen it if this was some sort of revolutionary new car that moves the industry in a new direction, but, really, it’s a replacement for the Sebring.</p>