Lots to like about Rochester, but financial aid can be less generous than similar schools initially, and again in following years (one CC poster’s aid decreased a lot soph year with no change in family financials, was that you @taverngirl?).
OP says her D is looking for a school that’s not overly competitive, fun, and friendly, but not a party school. IMO Rochester is not a party school, but students tend to be on the nerdy side, and academics can be intense, so not sure that will meet the fun and friendly vibe she is looking for.
OP should run the NPC and see if it’s affordable, and how it compares with similar schools: Net Price Calculator