It is similar in a way to the news articles about students who are admitted to all 8 ivies. The Ivies are radically different from each other: urban, college town, rural. Would someone who likes Brown’s open curriculum be happy at Columbia with its rigid core? Doubtful. It is merely for bragging rights. Research and decisions need to be done before submitting applications unless the student, or possibly the parent, is looking for boasting rights to their family, friends and neighbors.