<p>It seems to me from actually reading the article that Dr. Berg meant exactly what he said about sex appeal. What he didn’t say that everyone here seems to be responding to was “only sex appeal.” Of course you need talent and the rest as well. It is one of ten critical things on his list. You may not like it, but it’s a cruel reality that some aspiring entertainer out there is waiting tables or driving a taxi today because someone else at the final callback with nearly identical talent (charisma), luck, etc. had measurably more sex appeal.</p>