<p>You are certainly welcome to think these things are tacky. They really are not unprofessional, that doesn’t even make sense. But in any case, I am not sure where I am wrong. The student doesn’t have to send the scores out. The schools buy the data and market to the students based on whatever parameters they choose. Even Harvard does it. My D scored a 2330, never had considered Harvard, but got a letter from them inviting her to apply. Frankly, I considered it neither tacky nor unprofessional. I also didn’t think that when she got solicited by schools that were, quite bluntly, well below her academic level. She had never heard of many of these schools, and a couple actually caught her interest. What’s wrong with that?</p>