<p>Eh, it’s a playful bit of marketing and like any playful bit of marketing it has no conscious impact on my decision to purchase the product that it is selling. Subliminally? Who knows? I visited the school in August and liked what I saw. I even grabbed a WONK pin they had in a bowl, but then never wore it. There was nothing about it that turned me off and at least it is better than the stupid random hash tags some schools sent me in some deluded attempt to get me to advertise for them for free. </p>