re: personal statements
I applied to UCD, UCSD, UCSC, and UCB.
I only cared about getting into UC Berkeley, specifically into Haas. Haas, obviously, was Business Administration. The other 3 UC’s were some form of economics.
My personal statements specifically mentioned Haas and Business Administration, as if they were written specifically for Haas. In my eyes though they were. Despite that, I got into the other three as well.
Just a bit of perspective.