This reminds me of the WSJ article that was reposted in the Job Prospects for ‘24, ‘25 Grads thread. The WSJ article had the following quote:
So this aligns with the rest of the Fortune article in terms of the top students amongst a much bigger pool of students being pretty awesome candidates. But the swimming upstream analogy also rings true, as those top candidates are needing to catch the attention of the McKinsey and other highly-desired orgs in different ways, as those organizations are not visiting the college campuses anymore (whereas they are visiting the “elite” schools…which makes it swimming with the current for those students, vs. students at non-elite schools swimming against the current).
And @BKSquared (who originally shared the WSJ article) indicated that the swimming upstream or “hungriness” factor often then relates to the performance after the hire, and not just getting hired.