<p>I believe getting the word out on Chicago and its distinctive emphasis on the “life of the mind” is important. Ted O’Neil began this effort and I think Jim Nondorf has done a good job of continuing it. As long as Chicago is marketed as Chicago, and not some vanilla version of a “top college” all will be fine. There are enough students out there who would love to hear about the school as it is who have not to ensure continued growth. But if we are giving credit to Chicago’s “rise,” Dean Boyer perhaps deserves the most. He is the one that pushed for more and better College facilities, new dorms, and better student life. Admissions can sell, but there needs to be an attractive product (beyond simply academics) and Boyer has provided that.</p>