<p>I wonder if anybody has done business style marketing analysis on this whole thing. Who are the opinion leaders that influence the application decision? Parents, peers, and guidance counselors??? </p>
<p>For parents, the multi year approach is necessary. It takes a while to build U Chicago’s presence in their mind scape. If you have a 6 grade, and U Chicago image starts really building up, by the time s/he needs to apply, U Chicago will be up there. </p>
<p>Peers - probably much shorter span. U Chicago seems to be on it with large marketing drive with mass mail campaigns and what not.</p>
<p>I think the guidance counselors are a long hanging fruit. Again, I am just guessing. But, it should not be so difficult to have a nice cocktail event at key geographical locations and invite GCs from target communities. I bet it actually costs less than mass mailing and perhaps far more effective.</p>
<p>I emphasize here again. I want U Chicago to keep its character and value - very much. I wouldn’t have it any other way. What I am saying is, it’s vastly under performing its potential as a Life of The Mantra mecca that should attract far more kids of this ilk, and there by creating a more vibrant community.</p>