I think the situation concerning yield is not unique to UIUC. Hoping our state school can adapt to the ever-changing higher education landscape.
Ultimately, attracting, retaining and graduating top students requires big $. Not just in the form of aid, but also staff, capital improvements, etc.
This >>>> “Attract the best students, makes school more desirable to top OOS students, makes the school more diverse and less of a same-kids-as-high school feel, which attracts more top students, which means less reliance on non English speaking internationals, which again leads to better students across more fields (instead of COE and Biz being the only schools for OOS students), which all helps turn the whole school into a target for top students and solves the yield problem.”…is a double-edged sword for in-state students. In fact I have heard the following comparison for Engineering and Business: they are like private universities within a large state school. The higher the demand for admittance makes it much more difficult for very capable in-state students to get in. It also supports the belief that those two colleges can charge a premium.
P.S. And as a side note, I’d like to mention that some of the OOS schools awarding large merit $, are non-renewable. Something prospective students need to research.
**** have to run will be back later *****