<p>rhg3rd:</p>
<p>I think that’s true, and it puts Booth in more of a niche. Whereas Wharton, Harvard, and Stanford can market themselves broadly, Booth probably appeals to a smaller slice of the applicant pool. In that way, then, it’s more of a “niche” school.</p>
<p>The same can maybe be said of UChicago as a whole. While this can be good in some regards, it can make the going a bit more difficult say, on the fundraising trail.</p>