<p>Nah erikia27, there are few schools with true brand recognition. I went to UPenn for grad studies, and I was always surprised how, outside a few cities on the east coast, no one really knew what “Penn” was. Just like the nobel prize listing or us news ranking is an easy way to quiet people who don’t know about U of C, saying “it’s an ivy league” school is an easy way for Penn students to quiet their detractors. </p>
<p>Point is - maybe around 6-8 schools have true brand recognition. Beyond that, brand power drops off markedly.</p>