<p>U Chicago was not even on the map for my HS junior D until she started getting bombarded by mailings. Now she intends to apply. She’s thinking, “They really want me.” Being more cynical, I’m thinking, “They just want you to apply.” More applicants = more rejections = lower acceptance rate = higher ranking. Also, as long as their mailing costs per applicant are less than the application fee, they are making a profit. Nevertheless, the postcards are cute, it’s a great school, and so she’ll probably throw her hat in the ring.</p>