<p>Agree.
No one knows USC overseas, e.g. Europe, Asia, etc,
same as East Coast and Central US,
despite the big name Football team,
let alone “research perception”.</p>
<p>UCLA often has more name recognition overseas than Berkeley.</p>
<p>On the negative, SC’s still inexcusably underachieved-lagged on this
to evolve from former regional school to true
national and international name, despite past 20 years’ rise.</p>
<p>On the positive, brand-building should be one of SC’s biggest strengths.
Should hopefully see improvements sooner.</p>