<p>Certainly, every ranking has its flaws. But I wouldn’t ignore them. I would look into what’s beneath the ranking. For example, there are many factors behind the USNWR ranking. USNWR clearly explained what those factors are and what their weights in the ranking are. Taking all the factors and their wieghts into consideration would give you some very helpful insights into a college and comparison among colleges.</p>
<p>I agree with you that they publish the rankings to make money. But the rankings do offer useful information.</p>