Both schools are AACSB accredited.
AACSB-Accredited Schools
Accredited institutions have met rigorous standards and are committed to upholding and advancing the quality of their business and accounting programs.
I would compare the curriculum’s and especially the marketing/advertising courses available.
Have you visited both schools? Very different campus vibes due to locations.
SJSU has the location advantage in regards to internships and future jobs since it is located in the city.
UCR has a more commuter feel than many of the UC’s since many local students will go home for the weekend. It is a smaller UC campus, more laid back vs intense or competitive.
Also I would look at the career center for each school and see what employers recruit from each school.
Your D needs to find her best fit so these are only suggestions to help her make that decision.