<p>I am not sure if he is that much of an egomaniac. Michigan named its business school after Stephen Ross when he donated $100 million 5 years ago. The point was to build a new building and he funded 50% of the cost of that building. Northwestern renamed its business school after John Kellogg donated $10 million back in the 1970s. If Chicago Business school already had a name, I agree that changing it to his name would be questionable, but I am not so sure that there is anything wrong in this case.</p>
<p>And I am not so sure that Stanford or Harvard are beneath naming their Business programs after a wealthy benefactor. If Bill Gates donated $2 billion to HBS, I am sure they would seriously think of renaming it Harvard Gates! hehe! Or if Mukesh Ambani were to donate $1 billion to Stanford Business School, they would most likely renamed the school Stanford Ambani. Or if Warren Buffet were to donate $500 million to Columbia Business School, you can be pretty sure they would rename the school Columbia Buffet!</p>
<p>I agree that Wharton would never change its name, but that’s because its name is a vital part of its identity and a very power brand name in its own right. Besides, it is already named after its priciple benefactor.</p>