<p>It does matter to some extent where you go to college. Duke is a top 10 school and will afford the OP’s son many more education opportunities as well as prestigious job offers as compared to Richmond. The top banking/consulting firms don’t hire out of Richmond even though it has a buiness school and on the other hand, they recruit DIRECTLY ON CAMPUS at Duke even though there isn’t an undergrad b-school there. Employers and recruiters know the quality of a student that usually emerges from a place like Duke so they will be more willing to take risks on him or her.</p>